This article was created in partnership with the National Geographic Society.
For Tara Pelletier, it came down to deodorant.
Her company, Meow Meow Tweet, had developed a formula for deodorant that she loved. It worked, it smelled great, and it was ready to make its way out into the armpits of her eager customers. The hold-up? The packaging.
Most deodorants on the market come in hard plastic cases with many tiny components, each of which is made of a different type of plastic, and most of which are not readily recyclable, even if a customer were dedicated enough to dismantle the whole thing.
Why, she thought, should a deodorant that she’d use for a few weeks or months come in a plastic case that would be around for longer than she’d be alive?
So she searched and searched for an alternative. Glass jars with metal lids worked fairly well, but some people objected to scooping the paste out with their fingers. Bio-based plastics and biodegradable plastics had their own sets of environmental drawbacks. It seemed like all the packaging options...